Client
LIA
Services
Art Direction
Brand Identity Design
Packaging Design
3D Design
Lia is an exciting new Italian brand under the ownership of Naturally, dedicated to producing, distributing, and selling delectable mushroom products. In their pursuit of creating a distinct identity for their pasta sauce range, Naturally turned to the expertise of Ben to craft a brand identity and packaging that exudes professionalism and attractiveness and stands out amidst a sea of food brands.
CHALLENGE
The challenge was to establish a distinctive identity for its pasta sauce range. Naturally sought a brand identity and packaging that would not only exude professionalism and attractiveness but also stand out in a crowded market filled with various food brands.
DESIGN PROCESS
The design process, spearheaded by Ben, relied on comprehensive research and strategic insights to shape Lia’s brand identity. The objective was to encapsulate Lia’s essence and its diverse food products offerings, including its pasta sauce line. Inspired by the culinary experience, Ben skillfully incorporated the imagery of a plate into the wordmark, symbolizing the distinctive ingredient that distinguishes Lia’s products. This harmonious blend of culinary and natural elements aimed to craft a compelling visual representation of Lia’s unwavering commitment to quality and flavor.
SOLUTION
A professional character was seamlessly integrated to elevate the brand identity further, adding a touch of sophistication and expertise. This character served as a visual cue, conveying Lia’s commitment to delivering exceptional pasta sauces crafted with care and culinary prowess. The resulting wordmark stood as a testament to Ben’s creative vision and meticulous attention to detail. It possessed a unique and conceptual aesthetic, capturing attention with its eye-pleasing composition. The design’s timeless nature ensured its longevity and relevance in a fast-paced market, while its simplicity and memorability made it instantly recognizable and easy to connect with. The versatility of the wordmark allowed it to adapt seamlessly across various brand touchpoints and packaging formats, maintaining a cohesive and impactful brand presence.
RESULTS
This design thinking process resulted in Lia’s brand identity and packaging, which served as a testament to Naturally’s dedication to producing outstanding mushroom products. The wordmark, inspired by a plate of food and a mushroom, elegantly combined culinary and natural elements to create a visually captivating representation. With the integration of a professional character, the brand exuded expertise and a commitment to excellence. Overall, the brand identity was described as professional, attractive, and distinct, enabling Lia to confidently stand out among other food brands while captivating discerning consumers’ hearts and taste buds.
