CHALLENGE
The challenge for Amerta Flower Delivery was to design an app that seamlessly combines event planning and flower delivery while communicating its narrative of romance, connection, and convenience. The design needed to resonate with busy, professional middle-class Canadians aged 25-65 who value convenience and thoughtful gestures.

DESIGN THINKING
To address this challenge, the design process began with extensive research on the flower delivery industry, analyzing both direct and indirect competitors to identify gaps and opportunities. Key concepts such as flower, romance, map pin, sending, and relationship were translated into visual shapes to represent Amerta’s core values and services.

Several design iterations were developed, focusing on stylizing these shapes, refining proportions, and selecting a color palette that evokes emotions associated with romance and connection. User feedback was also gathered to ensure the design resonated with the target audience’s preferences and expectations.

SOLUTION
The finalized design for Amerta Flower Delivery features stylized visual shapes that symbolize key concepts like flowers, romance, and sending. The design incorporates a map pin element to emphasize the app’s convenience in connecting users with local florists. A harmonious color palette was selected to evoke feelings of romance and warmth, appealing to the target audience’s emotions.

The app’s user interface was designed to be intuitive and user-friendly, allowing users to effortlessly schedule occasions, customize flower arrangements, and include personalized greeting cards. This seamless experience reflects Amerta’s commitment to providing a heartfelt and convenient flower delivery service, setting it apart from competitors in the market.

RESULTS
The collaboration with Amerta Flower Delivery resulted in an app design that effectively communicates the company’s narrative of romance, connection, and convenience. The stylized visual shapes, intuitive user interface, and harmonious color palette resonate with the target audience, making the app memorable and appealing to busy, professional Canadians aged 25-65.

By seamlessly integrating event planning and flower delivery services, Amerta has positioned itself as a convenient and thoughtful solution for individuals seeking to express their sentiments through flowers. The app’s design and user experience reinforce Amerta’s brand values and set it apart from both direct and indirect competitors in the competitive flower delivery market.